Campaign Effectiveness Study

Data provides the Libyan market with campaign effectiveness study ​services. Pre/post-campaign tracking will determine if an ad has effectively increased awareness, increased purchase intent, and improved reach of the target audience. Research that is conducted to measure the effectiveness of advertising is a valuable tool when developing and maintaining an advertising campaign.

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Data Capabilities

campaign effectiveness study determines if an ad has effectively increased awareness, increased purchase intent and improved reach of the target audience.

  • Pre campaign focus group.
  • Pre/post campaign product awareness
  • Pre/post campaign product purchase intent
  • Pre/post campaign product likability
  • On-site A/B testing
  • Campaign reach for different media

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